By Michael E. Gerber
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First, park your belief system outside the door. Second, open Michael Gerber’s newest book. And, third, wake up.
His powerful The E-Myth Enterprise: How To Turn a Great Idea into a Thriving Business is genius. There’s only one change I would make. The final chapter – Shooting for the Moon — should be the first. In it, he shouts the Truth from the rooftops creating a rift in life-as-you-see-it, and that’s when the reader is really ready to get what Gerber has to say.
Basically, we’re all asleep. Every one of us. To create a winning business requires an altogether different psyche. He says it more eloquently than I will here, but it’s about living in integrity, being fully aware, awake, empowered. Doing business for all the right reasons.
Gerber explodes with passion. Takes no prisoners. I got nicked by a few bullets, too. Eh, what’s a little blood when you’re learning.
He is a marvelous storyteller, not those sappy tales often told in business books, but life-changing stories about real people he’s known. I could smell the 47 Ford coupe that John Anderson was selling to the young Michael Gerber, by the time John led Michael through every sensory nuance. We get the formula played out — the four components to the E-Myth matrix are visual preferences, emotional preferences, functional preferences, and financial preferences.
To thrive, a business’s every four primary influencers must be satisfied — the employees, customers, suppliers, and investors. Customer as king? I don’t think so.
Gerber kicks the pursuit of money to the curb, as well as the metaphysical thought that the money will be there. This is not a handbook. The E-Myth Enterprise is a brilliant paradigm-shaking manifesto. Read it. You might even want to read the last chapter first, and then dive in on page xiii.
It’s fun to shake things up!
