The Social Media Marketing Book
By Dan Zarella
Published November 25, 2009 (Paperback) O’Reilly Media
More Info: Dan Zarrella
OMG – I am so happy this book arrived today! Out of the blue, of course — the books I want to see always do. It’s that magical Law of Attraction — I just put the word out yesterday to a few friends that I wanted to learn more about how to use Twitter, Facebook, and LinkedIn. I have a couple of friends who are having monster success on LinkedIn. I update at this trio, more because I love to write, than knowing what the hell I’m doing. Well, now I have Dan Zarella’s genius The Social Marketing Book.
A Facebook friend just quipped that the new merger of YouTube, Facebook, and Twitter will henceforth be known as “You Twit Face.”
Back to Dan’s book. History, tidbits, hints, colorful stories are all packed into a colorful book you can stash in your purse, or maybe even a pocket. With Twitter, your bio is key — and if you use the words “entrepreneur” or “marketer,” you’ll have a lot more followers than if you write “expert” or “author.”
Dan takes you from blogging — the centerpiece and everyone should do it — to social networking like Facebook — launched in 2003 by a Harvard sophomore — to Second Life — a virtual world in which your avatar looks like a cartoon almost 3-D you. There are graphs and figures showing real social media pages, so you know what you’re looking at. I have a post-it note packed with teeny writing, reminding me of Dan’s ideas — like link MySpace, which I rarely use, in deference to Facebook, to my website. Add to my Blogroll. Add more tags to my videos that are on YouTube. And, maybe I should post all the pix I have with my author friends on Flickr. Oh, and comment on other authors’ blogs. Stated in this book, the ideas don’t overwhelm.
The best takeaway from The Social Media Marketing Book — instead of feeling somewhat mystified and maybe a bit burdened by the concept of trying to find thousands of friends on three social media sites, I finally have a sense of fun about social media. And that’s the way it should be!
